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If you think web design is beyond your reach, or if you want your existing web site to look more professional, this thoroughly updated classic is the place to turn! In these pages, best-selling authors Robin Williams and John Tollett share the creative ideas, useful techniques, and basic design principles that are essential to great Web design-all in the context of the most current technology, software, and standards. Throughout, the authors' aim is to inspire you and spark your creativity rather than sedate you with pages and pages of code. To that end, you'll find loads of real-world examples, interesting illustrations, and the simple instructions you need to implement the techniques and concepts described in these pages.
- Sales Rank: #177853 in Books
- Brand: Williams, Robin/ Tollett, John
- Published on: 2005-09-26
- Original language: English
- Number of items: 1
- Dimensions: 9.90" h x .70" w x 6.90" l, 1.75 pounds
- Binding: Paperback
- 336 pages
Amazon.com Review
The Non-Designer's Web Book is a pretty, full-color guide for aspiring Web designers. The authors first explain how to browse and search the Web and then discuss how to plan and post a Web site. Then they get you into the real work of designing Web sites, whether for business or personal purposes. The authors teach you basic design principles--covering such areas as alignment, proximity, repetition, and contrast--and then discuss design issues that are specific to the Web: You learn about creating pages with careful attention to color, graphics, typography, tables, and more. Finally, you learn how to test, fix, upload, update, and register your site. The book isn't an HTML primer, but you do get a few tips on tweaking your pages by editing HTML code. The authors discuss a variety of Macintosh and Windows programs for creating Web pages, such as Adobe PageMill, Claris Home Page, and Microsoft FrontPage, and they also discuss image editors, such as Adobe Photoshop. At the end of each chapter there's a quiz for reviewing what you've learned.
From Library Journal
Lynda Weinman (Coloring Web Graphics, Deconstructing Web Graphics, and Designing Web Graphics, all LJ 5/1/97) is the designer's designer, but most people on the web don't know much about color theory. This book is for them. It covers everything from what the web is and how to search it to uploading finished pages and registering a web site. Very clearly written and well illustrated, this will circulate in virtually any library. Markup Languages The Standard Generalized Markup Language (SGML) is considered too complicated for most people undertaking web-page construction, but the intricate structure provided by SGML is invaluable for large linked document sets. Hyper Text Markup Language (HTML) uses SGML as its conceptual model but can be quickly mastered and is the now-familiar, relatively simple coding used for web-page design. To further complicate matters, Extensible Markup Language (XML) has been created as a sort of a half-way point between underperforming HTML and too-complex SGML. Here are some titles to help clear it all up.
Copyright 1998 Reed Business Information, Inc.
From the Back Cover
If you think web design is beyond your reach, or if you want your existing web site to look more professional, this thoroughly updated classic is the place to turn! In these pages, best-selling authors Robin Williams and John Tollett share the creative ideas, useful techniques, and basic design principles that are essential to great Web design-all in the context of the most current technology, software, and standards. Throughout, the authors' aim is to inspire you and spark your creativity rather than sedate you with pages and pages of code. To that end, you'll find loads of real-world examples, interesting illustrations, and the simple instructions you need to implement the techniques and concepts described in these pages.
Most helpful customer reviews
71 of 72 people found the following review helpful.
A great book for beginners; good for advanced webheads.
By Chris d'Aquin
Just like the title says, if you have little or no design experience/training, this is a great book to have. But even if you have been designing web sites for a while like me (3 years), there are plenty of things you might find useful.
The book is full-color. Much of it assumes you know little about computers, HTML, and the Internet. It also assumes you are using one of the popular HTML editors and graphics programs like Frontpage and Photoshop. Even with these liabilities, there are wonderful principles, tips and techniques provided by the authors that should benefit even experienced designers.
For me, the meat of the book was the middle where it describes the basics of design, color, layout, and typography. The advanced tips and tricks chapter also offered some tidbits I hadn't thought of before. However, I breezed through the beginning and ending chapters (on the Internet, web pages, site organization, uploading your site, and testing it) because they had little to offer I didn't already know. But for a beginner this may be valuable information.
One reason I wanted this book was all of its beautiful and creative design examples. If I am stumped on how to design something, I will pick up this book and see if it may inspire me. The authors didn't provide "cutting edge" type graphics, but examples that are simple, colorful and effective.
155 of 171 people found the following review helpful.
Not Very Good
By A Customer
Forget this book! There's a better solution. I bought this book based on my experience reading the author's Non-Designer's Design Book. I would strongly recommend buying that. The Web book though, is trying to give you overall information on a variety of software that really benefits no one particular user. A lot of the generic tips are good, but included is a lot of information on specific products, such as Photoshop, that are promoted as the ultimate for Web design. Photoshop is very expensive, and I already have Corel Draw and PhotoDraw. Most beginners would not run out and buy Photoshop anyway.
Aside from the scattered info about various software, there are also too many mistakes. As is pointed out in many other reviews here, Netscape is not preferred, and has not been the leading browser for a long time. Page 208 has a serious mistake recommending loading an entire page size graphic in order to get a horizontal block across a page. A color filled table is the correct approach. This was unfortunately typical of many errors that I found.
I have to admit that I was looking for a more design oriented book since I have some Web authoring experience. After reading the book I believe I can offer a better solution to someone looking for both design and Web building information. First, buy Ms. Williams Non-Designer's Design Book. Second, decide on which Web authoring software you might want to use. Third, buy or scavenge all the written information you can about that software. This way you will have the design information, and you'll have specific information about what YOU will actually be using. Many of these books give tips peculiar to Web design. For someone that's an absolute Internet novice, start with a book that tells you what that's all about first. They're plenty of them out there.
30 of 30 people found the following review helpful.
Very Good for Some Folks
By Conrad J. Obregon
Nowadays, everyone seems to have a website, from the largest Fortune 500 companies to the person next door. Some internet service providers even offer on-line software for their customers to create sites. Unfortunately many of these sites are awful. Navigation is often difficult and the graphic design is frequently an obstacle to visitors.
Readers should note that this is a new 2005 edition of an old favorite, and reviews of the second edition may not be applicable.
This book is aimed at helping people not trained in graphic design to put together better web sites. After a curious discussion of search engines, the authors explain what a web page is, how browsers work, and what servers do. The initial chapters are clearly aimed at people who know little about how the Internet works. Subsequent chapters become more technical, and even experienced site makers may find something they either didn't know or ignored. The book shows how the four design principles that Williams has emphasized in her other works (alignment, proximity, repetition and contrast) apply to the design of web sites. A chapter is specifically addressed to designing the navigation for a site. The book then discusses the use of color and typography and finishes up with some advanced design tips and information on getting your site on line and getting people to visit it.
The book operates in a curious area between no knowledge and deep technical knowledge. For example, the authors indicate that the preparation of web sites requires both image-editing and web-authoring software, and that the book is not aimed at teaching the reader how to use such software. Yet very frequently, as they explain design principles, they tell how to use software to achieve the design principles. As a result, even though the book seems aimed at beginners, it will help readers if they have some familiarity with software like Photoshop and Dreamweaver.
This book is deceptively easy and quick to read. And yet there is plenty of information between the covers. Although I consider myself to be fairly competent in creating a website, I picked up a lot of tips that can improve the sites I've created. In fact, I had a long hiatus in the middle of my reading to return to my site to make some improvements based on the authors' recommendations.
There are also a lot of little hints that can prove helpful. For example, I never considered that the apostrophe in my websites was actually just a little line, and that I could put in a real apostrophe by typing in some simple code. Although I've read a lot of web-authoring books, I had never come across this little gem. Now that may not seem very important but when one adds up all the design tips in this book, one has an agenda for good site design.
I do have one complaint. Some of the illustrations are too small to read, especially if one's eyesight is less than perfect. I actually had to use a magnifying glass as I examining some of the illustrations. This certainly sets a poor example for a book dedicated to good design.
This book will prove useful to both beginner and intermediate creators of web sites. And even the most experienced web designers may find something that will make reading this book worthwhile.
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